Be Everywhere All The Time

The Omnipresent Marketing (OPM) Framework is a collection of blueprints and best practices created to maximize the effectiveness of marketing campaigns. The heart of the framework is the principle of omnipresence - It is better to take on multiple marketing activities (SEO/PPC/Web Design) than concentrate on a few. In today's fast-paced world, many marketing campaigns fail to deliver value because:

• Costs are too high
• Returns are nominal
• There is little or no process. Instead, there is reliance on big ideas and driven personalities
• The effectiveness projections are not based on tests or numbers. Instead plans and speculations are the main artifacts
• The campaigns are not predictable, reliable or repeatable
• Alternatives are seldom considered or evaluated
• Postmortems are often skipped

The OPM brings stability and process to a discipline often characterized as chaotic and unpredictable. The framework provides guidelines, blueprints, templates, artifacts, budgetary recommendations in a disciplined approach in order to determine the weight and timing of each marketing activity within the lifecycle of a product, service or a website.

The Omnipresent Marketing (OPM) Framework helps bridge the gap in strategic vision and operational timing between executive, marketing, product development and web development teams.

The executive teams clearly understand the cost and return of each activity and its relative timing withing the lifecycle of the product. The marketing teams gain a clear vision on the activities and responsibilities within a marketing organization and the timing of each marketing activity. The web development teams can better plan their activities from inception to final delivery because of the lifecycle plans provided by the OPM.

The end goal is to execute a fully integrated and synchronized campaign and gain maximum exposure for the brand. In addition, for continued success, the framework's goal is to provide the greatest return on investment (ROI) of a marketing budget for the entire organization.

There are 8 dimensions and 12 activities within the OPM. A dimension is a set of parameters applied to evaluate the effectiveness of a marketing activity. Thinking in terms of dimensions and activities can help isolate variables and perform independent performance analysis and correlation calculations in a more effective and understandable fashion.

For example, COST is one dimension which can be applied to evaluate the effectiveness of Website Design, a marketing activity; TRAFFIC is another dimension. Limiting the domain to three variables (one activity, two dimensions) can help in getting a clearer picture of the effectiveness of spending on web design and can help one gain insight on the correlation of these variables.

Eight Dimensions of Omnipresent Marketing

• Branding
• Design
• Copywriting
• Public relations
• Conversion optimization
• Web traffic
• Cost and ROI
• Lifecycle/Sequence/Weight

Twelve Activities in Omnipresent Marketing

• Core message development (Copywriting)
• Logo design (Design)
• Cause or Sponsorship Selection - (Public relations)
• Website design (Design)
• Landing page design (Design)
• Blog setup and design (Design)
• Social media design (Design)
• Website copy (Copywriting)
• Email newsletters (Copywriting)
• Article writing (Copywriting)
• Blog writing (Copywriting)
• Social media services (Copywriting)
• Press releases (Copywriting, Public relations)
• News releases (Public relations)
• Social media (Public relations)
• Direct visits conversion (Conversion optimization)
• Organic search conversion (Conversion optimization)
• Paid ads (PPC) conversion (Conversion optimization)
• Social conversion (Conversion optimization)
• Visual conversion (Artists, Art galleries) (Conversion optimization)
• Search Engine Optimization (Traffic)
• Paid Ads (PPC) (Traffic)
• Social Media marketing (Traffic)
• Email marketing (Traffic)
• Video marketing (Traffic)

The Omnipresent Marketing Framework takes a holistic approach to marketing. This is in stark contrast to the ad-hoc methods of marketing, advertising and branding organizations who rely on untested methods, driven/creative personalities, or silver bullets to solve complex marketing challenges. The framework aims to provide a reliable and repeatable methodology coupled with a clear execution path of the marketing strategy for a product, service or a website. The Omnipresent Marketing Framework is created and maintained by 64clicks. The creative team behind the framework is working closely with customers, partners, and focus groups to ensure that the process is continuously updated and improved based on feedback to reflect recent experiences and evolving and proven best practices.