64clicks - Digital Marketing 2.0

Pay Per Click ManagementAn instant boost to your revenue.

Testimonials

We hired 64clicks to setup and manage a PPC campaign. They stared by implementing a roadmap based on their ground-braking Omnipresent Marketing Framework. The sequence was based on blueprints and best practices and followed like this: establish tracking metrics, create a series of landing pages, write the ads, perform the conversion tests, tweak the budget and repeat. We are very satisfied with the results and by the quality of the 64clicks team.

Yavuz Arik, Paolo Cardelli

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Pay Per Click (PPC) Advertising

Pay Per Click (PPC) search advertising is simple, instant and profitable. It provides 100% traceability and visibility so you can fine tune the campaign before you invest too much. With us you can advertise and measure PPC performance in all major networks, including Google AdWords, Yahoo and Microsoft.

Increase Sales, Maximize Advertising Dollars

Pay Per Click (PPC) advertising is a growing market. By 2010, businesses will invest over $16 billion dollars on PPC advertising (Crain Communications). The competition and the ever increasing sophistication of management tools will only make it more challenging to effectively manage PPC campaigns. In today's complicated PPC environment, it is imperative to have a PPC expert in charge.

Six-Step Campaign Management Process

  • SWOT Analysis
  • Keyword Research
  • Landing Page Design
  • Ad Copywriting
  • Bid Management
  • Conversion Testing and Optimization

Why 64clicks for PPC Management?

Advertising is a costly endeavor, so why should you trust us with your money? Because we guarantee the lowest cost of customer acquisition. You will increase sales while reducing your overall spending on advertising. Read below to learn the specific advantages of creating a PPC campaign with us.

  • Flexible plans (see below for details)
  • Immediate account activation and first page placements
  • Unlimited keywords
  • Continuously optimized bidding achieves the lowest cost
  • Relevant and engaging ad copy brings visitors ready to buy from you
  • Protection from overcharges and fraudulent clicks
  • You determine how much you're comfortable spending
  • No minimum spending requirements
  • No long term commitments
  • Custom plans

Targeted Traffic Drives Success

Successful Pay Per Click campaigns drive relevant, targeted traffic to your website. Whether you're looking to increase direct sales, generate leads or increase brand awareness, PPC campaigns deliver visible, traceable and repeatable results. PPC campaign management isn't simply creating an ad and bidding on placement. Successful PPC campaigns stay focused on the constantly changing PPC marketplace. Keyword research, ad copywriting, landing page testing and conversion optimization and bid management define the success of your campaign. Having an expert on your side will guarantee the best outcome of your efforts.

Get Maximum Return on Investment (ROI)

Pay Per Click campaign management can be a time consuming process. Eliminate the trial and error by hiring an expert campaign manager. The marketplace is crowded, the bidding is competitive, the tools require technical knowledge and you need to operate your business. Save valuable time, unnecessary frustrations, wasted advertising dollars and opportunity cost by working with us.

Pay Per Click Management Plans

The amount of dollars that will be spent on Google/Yahoo/MSN paid advertising per month. This does not include account setup or management fees charged by 64clicks.
We will continuously monitor and adjust the keyword bid prices as they change based on the advertising demand and supply.
Full keyword analysis including negative keywords, keyword organization, and competitive keyword analysis.
A complete review of your exisitng landing pages and their conversion rates. For brand new accounts, we analyze the entire website and create a landing page baseline report. The landing page review is critical to measure the effectiveness of a marketing campaign.
We work with professional sales copywriters to create ads with maximum impact. An effective ad grabs readers' attention, brings it to the website and ultimately, leads to a sale. We review multiple versions of your ad and perform split testing to ensure maximum ROI.
We continuously monitor the performance of your landing page and tweak its contents until it is fully optimized. If a landing page is not performing, we design a brand-new version and verify its effectiveness by a series of A|B tests.
An assessment of the strengths and weaknesses of your site compared to current and future competitors. This provides both an offensive and defensive strategic context through which to identify opportunities and threats.
We design multiple versions of a landing page to capture the paid ads traffic and to convert visitors into customers.
Testing is the only predicatble, repeatable and reliable way to ensure your landing page is performing at its best. Testing and tuning is a continuous process.
The service fee associated with initial Google/Yahoo/MSN account creation and setup.
The recurring montly PPC service fees.
Platinum Gold Silver
Monthly Ad Budget $10,000+ $5,000 - $10,000 $1,000 - $5,000
Keyword Research
PPC Bid Management
Landing Page Review
Ad Copywriting
Conversion Optimization
SWOT Analysis
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Landing Page Design
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Landing Page Testing
- -
Account Setup Fee $999 $599 $399
Monthly Service Fee $600 $400 $300

Flexible Custom Campaigns

One size fits none. Whether you need full service PPC campaign management or help with a single PPC campaign item, we can create a solution for you. 64clicks offers:

  • Dedicated account representative
  • PPC management for Google, Yahoo and MSN
  • Extensive keyword research, including negative keywords
  • Strength, Weaknesses, Opportunities, Threats (SWOT) analysis
  • Ad copywriting
  • Landing page design
  • Conversion Rate Optimization (CRO) and testing
  • A/B and multivariate testing of landing pages
  • Comprehensive sales tracking and reporting
  • Budget analysis and guidance

It's Fast, Easy and Affordable.

Benefits

  • Bring quality traffic to your site
  • Instant impact on your revenue
  • Increase clicks
  • Increase Return on Investment (ROI)
  • Improve ad position
  • Decrease Costs per Click (CPC)
  • Save time and money
  • Reduce management costs
  • Improve ad campaign performance

Next Steps

Call +1 (703) 665.0113
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PPC Quick Facts

  • Pay only when visitors click your ad
  • The best way to drive relevant traffic
  • $16 billion dollar industry (2010)
  • You set your budget
  • Provides maximum traceability
  • Click Through Rate in US: 12.6%
  • Google: 60% Yahoo: 23% MSN: 11%
  • Robust analytics and reporting
  • Multi-channel integrated campaigns

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